You can't want what you can't see
Most people think career is about choice or preference. It is mostly about exposure. Doors you do not know are there, you cannot knock on.
Till well after I completed my engineering, I was not aware that Life Coach is something you can be. As a professional, that is. Till yesterday I did not know about âwellness retreat operatorâ. And did you hear about the company which is trying to hire for the role of a professional AI bully? Apparently the role is supposed to be for stress testing new AI models. How many roles like this are sitting outside your current frame, right now?
World's meanest employee - 2027.
Path visibility is accidental and limited.
Someone not clued into the existence of such roles would not even know to consider them as legitimate options. Ambition is bounded by awareness. And this awareness has traditionally been an accident of your network or your era. Mostly inherited from what your parents did or what your friends were trying to get into or what got offered at the college by the placement office. Chances are none of these would have had âPrompt Engineerâ or âInfluencerâ or âFood bloggerâ on the catalogue. They just did not exist back when I was graduating. And some of these are still not offered as a formal career choice.
Your career awareness remains a reflection of your networkâs career awareness. And that compounds. First-gen professionals start with a narrower slice; but the gap between what the first-gen âengineerâ is aware of an year down the line compared to her peer whose uncle was a software engineer back in the day only widens further. Sociologists call it the Matthew Effect.
Initial advantages compound. Rapidly.
Stuck in a cookie-cutter role mass-manufactured, people start to chafe. They start âlooking outâ, unsure of the direction. At best, they know ânot this.â Which puts them in the explore mode. And exploration is not something the typical career-navigation tools are built for.
The tools we have built to navigate careers have actually made it worse.
Job boards need you to already know what you are looking for. You type a title into a search bar. If you do not know the title exists, the search bar is useless. It is a tool for the ladder-climber.
LinkedIn shows you what people like you already do. Which is perpetuating the same problem: reflecting your existing networkâs career awareness back at you. If your network does not contain a single âRed Teamerâ or âSomatic Therapist,â neither will your feed.
Placement offices bring whoever comes to campus. Which is itself a filter. Only certain kinds of companies, with certain kinds of roles, with certain kinds of hiring volumes bother to show up. The rest of the landscape simply does not exist in that room.
Network capital compounds the gap
Knowing a role exists is one thing. Knowing someone who does it - someone who can say âthis is real, hereâs how I got hereâ - is different. That is what I have been calling the âNetwork Capitalâ,1. It doesnât just open doors. It makes doors visible as doors. This access-gap is partly responsible for the discovery-gap but it is a whole different problem on its own. Did you think just because I happened to know about âFarm-to-Tableâ entrepreneurâ, I could simply become one? Does not work that way. Usually you need to know someone who knows someone who can open these doors for you. Just to let you have a real glimpse of what is it like on the other side. And should you want to go through, show you the ropes. But this uneven distribution of network-capital is a different problem for a different post.
Most career interventions - mentorship, internships, introductions - address the access gap. Almost nothing addresses the discovery gap, which comes earlier and matters more.
The internet democratized access to information two decades back. Suddenly the same information, the same music and the same conversations available from a library in Massachusetts was available to any kid in Jharkhand with a connection. AI promises something similar for opportunity itself. But right now, the discovery gap is widening before it narrows.
AI is only accelerating the problem
AI is disrupting entire industries faster than awareness of new roles can travel through normal networks. And in the process, making the discovery problem all the more acute. From both the supply-side â the fast changing landscape â as well as on the demand side â with a lot of people forced to navigate this changing landscape. Careers which did not exist five years back would be all the rage, only to fade away just as suddenly. Remember âPrompt Engineeringâ? Now we have âRed Teamerâ, âHead of personality alignmentâ, âAI bullyâ and more.
I spent good part of a week inside a dataset of over 600,000 professional profiles trying to map this landscape, and even then the edges kept surprising me. The rate of the role creation or role change has far outpaced the rate of role visibility. And the people with the fullest map are not necessarily the smartest. They just started in a room with more doors visible to them.
CareerMap
CareerMap is one attempt at the discovery layer - a browsable map of the career landscape.
It is not a job board. Click a role, see what it actually involves, find what sits adjacent to it. Or let the system auto-scan to give you a tour of all thatâs out there. It starts with the indie and micro-economy space because that is where the gap felt most urgent and least served.
Career Clusters in the indie space
It does not solve the network problem. It does not fix access. It just tries to make more doors visible.
If you have a story about a career you discovered embarrassingly late or know someone doing something most people have never heard of, I would genuinely love to hear it. DM me or reply here.
1:Network Capital is not something I coined. I am just using it in a crude manner in the sense I mentioned here.